Marketing a small business relies on three basic elements: a website, a blog and social media. While the first two are no mystery, the latter is confusing to many. Mastering social media doesn’t come easily. If you aim to sell through it, you must avoid the number one mistake: being pushy.
Have a soft approach
It does feel like an aggressive business and a tough territory to be in, but becoming aggressive yourself is not the right way to be. Instead, try a soft approach. Keep in mind that people don’t spend their time on social networks to shop; they come from something else. ‘Inspiring’ and ‘persuasion’ are the key words here.
Imagine your audience
What kind of people are they, how do they prefer to spend their time? Where do they live? What relaxes or entertains them? Is there a prevalent gender, age or occupation? The answer to these questions will create a portray of whom you want to ‘impress’ and will let you determine the target audience. This may also lead you to make a change of social media channels. You may consider, for example, Instagram to be more suitable than Facebook.
Share content from others
Sure there are other brands or people in the same industry who produce valuable and relevant content. To enrich your information stream, always remember to share captivating posts from other pages. It’s not all about you, but it all helps you in the end. You will catch the attention of your followers more effectively as you share from others, too.
Understand how Facebook works now
To eliminate a great deal of frustration, you must get rid of unrealistic expectations. Facebook has made some changes not long ago. After that, it became increasingly difficult for businesses to get seen. Learn about how Facebook helps small businesses get their message through and have more visible posts. Posting great content is no longer sufficient. Even when you seem to have earned something on the channel, you should be aware that there are many more metrics to track besides the followers, likes and shares.
Let people sample
If it’s possible, have your followers try your services without any obligation whatsoever. Let them sample what you sell. People will always be attracted to free trials and samples. Make sure you do your best. It will be an invitation to get more from you. When trust is built, they will be more inclined to make a purchase.
Don’t use the same strategy as on your site
A website is a different medium. It is built for selling hard. You cannot use the same tactics on Facebook. Small businesses tend to duplicate the content and to use whatever they post on their website in the same form on social networks too. As mentioned before, Facebook and similar channels call for a softer approach. Copying the same messages and information from your site is going to repel viewers because it’s too aggressive and straightforward for Facebook.
Author Bio : Sam Jones has been marketing small brands on social networks for 3 years and can teach you how to make the most of each particular channel.