If you are set to start an SEO campaign, it’s important to know what search engines like and don’t like. This can help you ensure that your website and optimization efforts meet their requirements. If you want the search engine giant Google to like your website, make sure you prioritize the following:
Freshness of your Content
When it comes to trying to get found and noticed online, you don’t just focus on creating content and stop there. Google will value websites that contain fresh and quality content. Whether you are offering a new product, posting some valuable tips or publishing a press release, Google will appreciate if they see something new on your website.
Speed at which your Pages Load
Google will appreciate websites that let users do their thing quickly. They will rank your website based on the time it takes for your pages to load. An experienced SEO Company Singapore should have experts who can help you with this.
Uniform Resource Locator (URL)
When you build a site, ensure your URL has words related to your website content.
This is something search engines will also like. Meeting this expectation can help your website get a higher search engine ranking than other websites.